Contoversy Sells

The Guardian article 'MTV Video Music Awards: where controversy is still the strongest currency' states that in order for MTV to make the VMAs successful, they need to make the show shocking and controversial.
     The show has been known to feature controversial performances from Miley to Madonna. The artice reckons that the only reason the show is successful is because of this as it gets people talking and  creates interest as well as that the awards are a 'joke' and only the nominee's really care.
     The article makes a point that the TV channel also create controversy during the advertising campaign leading up to the awards show.
      It is clear that it is becoming increasingly popular for artists to be shocking and different in order to sell.