Review of Editing

Editing the music video for our artist had both strengths, weaknesses and challenges, however, overall, I believe that as a result of this process we have been able to create a successful music video. 

     When we began to edit, we did not have all of the footage, only part of the narrative thread, making it very difficult for us to edit. As a result we had to leave gaps in the sequence so that we could fill them in, making it hard for us to get an idea of what the video would look like. We had used the storyboard as a guidance as to where to place the clips of the narrative which we had taken, however, without all of the footage, we were unable to see if this would actually work or not. 

     We later decided that this narrative footage was not good and so had to start editing again, this time with the other half of the narrative. At this point, we had filmed some of the performance element so we could add this in. We still used the storyboard and shot list as guidance as we still wanted to place the performances in the same place and therefore the use of our planning was very effective. The problem with this was that we had still not yet filmed in the studio and so we still had gaps left in the sequence. 

     While editing we also noticed that some of the words in the performance were not said, making it difficult to match the words to the audio. This was something that we had noticed as well as being told about from our feedback. We were able to work as a team in order to do our best to minimize the times where the lip syncing and audio were out of time, with one person using the keyboard and the other watching the screen to fit the two together. 

     We also noticed that we were able to cut to the beat much more than we had initially thought, which looked more visually appealing that the way in which we initially wanted to cut the footage. Additionally, due to the use of more than one camera in the studio, we were able to cut two different angles together showing the exact same footage. 

     After receiving feedback, we had to change the narrative a few times which meant that we had to rearrange footage on the sequence timeline, however, this was not a problem as we had enough footage to use from the narrative thread we would use to put in the place of what we had removed.

     In some of the clips, there was a lot of grain which when filming was inevitable due to the weather and the times that we were filming, however, we were able to remove this through making the footage darker. We also edited the colouring and added a cinematic style sharpness to the footage as well as a letter box in order to make it more professional looking.

     Overall, I believe that where we had challenges, we were able to overcome these and when there were weaknesses, we were able to change our editing so that we were able to make a good media product to sell our artist.