Another stream of revenue for artists is merchandise which fans can buy through the artist's website. Artists make and sell merchandise because in music in the online age, they are receiving less money from single sales and music sales due to the emergence of streaming so need to find other ways of making money. Merchandise is a good way of doing this because it can enable fans to outwardly show their support for the artist and the merchandise may not cost that much to produce.
In order to understand what merchandise we should put on our website, I have looked at what merchandise Hozier, Tom Odell and Ben Howard sell.
Common things sold alongside music included t-shirts, hats, posters and mugs. These items are very simple, with only a picture of the artist or the album cover and maybe the artists name. They also use colours which are not particularly bright. This is important in helping present their star image as the simplicity of these items highlights the simplicity of the indie artist and the lack of bright colours and basic design helps to connote their organic nature.
When creating the merchandise for Jay Harper, we should consider the type of product we are going to sell, keeping them basic. We should also ensure that the design is simple and that we use simple colours. This will all help to not only connect with our fans and bring in another stream of revenue but also may help to enforce our star image through the presentation of these products.
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