We decided to use it because it had a vintage appeal to it that would therefore connote authenticity and Jay's organic nature. It is also quite simple, something we realised was important after looking at fonts for similar artists. I also feel that this font is recognisable and stands out on all of our products and therefore can be used by the audience to easily link the products.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgYOBvL0YeYONgvg_UUJAJtOPJME77-xfETdqzwCJUuMYo6FdqgeohRQUudHgnexe1WfF58tsNA23rpJGaTyUNk3LW_zMjTtToF7v0tWeiaVKQjd8BVYgs4SEt1oHwCku3KtR6JePGdKjr/s320/Picture1.png)
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