I
am a first time filmmaker, so my film would not include any recognisable actors
(they would not want to appear in a film that isn’t a guaranteed success and I
wouldn’t have the money to hire them). My film doesn’t have any presold
elements that have already built up a fan base and therefore a group of people
who would want to see the film, as well as this, there would be no use of CGI,
3D or IMAX in my film as this is also expensive and I do not have the money to
fund this. This means that my film would attract a niche audience rather than a
mainstream global one as without these features, my film would not be able to
be distributed globally. Worldwide cinemas would not want to book my film as
the chances of it being a success are slim and therefore, showing my film would
not make them any profit.
Moreover, the money to fund the production
of the film would be my own as being a first time filmmaker, no company would
want to risk putting money into the production of a film that is not a
guaranteed success. They would also not want to spend money on trying to
distribute it on a global scale as this will not benefit them. For them, my
film would be too much of a gamble. This would mean that my film will not be
distributed globally because I would not have sufficient money to do this.
The audience for my film would not be the
worldwide, mainstream audience, like it would be for some other films made by
big film companies. My film would be targeted at a niche UK audience because
the film is set in London and therefore, the audience will be able to relate to
it. The plot revolves around the specific story of solving the case of a
kidnapping and murder, which are fairly cliché ideas; therefore, people in the
UK are likely to want to see my film. The audience of my film is limited due to
the budget and so my film would appeal to the small group of people who visit independent cinemas (such as the Curzon) to watch
films other than the ones shown at the multiplex as well as distributed online
using sites like YouTube, Vimeo and iTunes. On YouTube and iTunes, my film
could be made available free or for a small fee and therefore would enable me
to make money. My film may also be shown on TV by some low budget TV
companies.
Low budget companies such as Vertigo and
Warp Films may distribute my film. Vertigo made and distributed the film
‘London to Brighton’ which is similar to my film and so they may be likely to
distribute. Similarly, Warp Films distributed the film ‘Sight Seers’ which is
also similar to my film and so they may be inclined to distribute it. Additionally,
a TV channel such as Channel 5 may distribute my film on TV as they often show
other low budget films. To raise awareness for the film’s distribution, posters
could be made. Additionally, because the film would be aimed at a teenage
audience, sneak peeks could be released onto a Facebook or Twitter page for
followers to access. Pop up adverts could also appear in the side of these
sites as these may attract the audience and they could click on the link to
find out more if they were interested. A small creative agency may be able to help create adverts that will attract the desired target audience. By using social media to create
awareness, those who look at the marketing efforts can easily pass it on to
their friends by sharing the Facebook or Twitter page which would help to
create even more awareness and possibly demand for the film.
If I could not get funding from Vertigo or other low-budget film companies, I would have to fund my film myself, making it ultra low budget and I would try to get funding from the BFI to help produce and distribute the film, To promote my film, I would go to several film festivals were I would hopefully attracted the desired target audience. I would also self-distribute my film by putting it on YouTube for free, with the aim to create awareness and build a wider audience for my film. I could also set up free screenings in local community halls to further promote my film to my target audience.
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