Tuesday 30 June 2015
How Has Miley Cyrus Developed Her Image Over Time?
Miley Cyrus has changed her image in a way that links to Richard Dyer's Star Theory.
Tuesday 23 June 2015
Organic and Synthetic Artists
Keith Negus developed the theory that record companies will attempt to balance the combination of organic and synthetic artists they have signed. This is done to ensure there are funds available for the day-to-day running of the company as well as long term profit making potential.
ORGANIC ARTISTS
These artists have a 'naturalistic' approach. The 'seeds of success' are found within the artist and have to be 'nurtured' by the record label, who enhance the artists image. The artist is given time to evolve and progress through their career with the emphasis based on the album sales and construction of a successful back catalogue. The profits made by this type of artist tend to be part of a long term strategy by the record company. This kind of artist is often aimed at an older and more sophisticated audience. Examples include Bon Jovi, Ed Sheeran and George Ezra.
SYNTHETIC ARTISTS
A synthetic artist is a combinational approach to the artist and their material produced. Executives of the record label attempt to construct successful acts out of the artists and the songs at their disposal. The artist's image is often constructed by the company and the artist will be given a short time to prove their success before other combinations will be tried out. Emphasis is given to single sales and promoting first albums and the artists tend to not write their own songs. Profits generated tend to be a part of an immediate, short term strategy by the record company. This type of artist is often aimed at a younger and less sophisticated audience. Examples of these types of artists are One Direction, Olly Murs and Little Mix.
Independent artist may be signed to a small label or be entirely independent. This kind of artist doesn't have the budget of major labels and will have the ability to do what they want.
ORGANIC ARTISTS
These artists have a 'naturalistic' approach. The 'seeds of success' are found within the artist and have to be 'nurtured' by the record label, who enhance the artists image. The artist is given time to evolve and progress through their career with the emphasis based on the album sales and construction of a successful back catalogue. The profits made by this type of artist tend to be part of a long term strategy by the record company. This kind of artist is often aimed at an older and more sophisticated audience. Examples include Bon Jovi, Ed Sheeran and George Ezra.
SYNTHETIC ARTISTS
A synthetic artist is a combinational approach to the artist and their material produced. Executives of the record label attempt to construct successful acts out of the artists and the songs at their disposal. The artist's image is often constructed by the company and the artist will be given a short time to prove their success before other combinations will be tried out. Emphasis is given to single sales and promoting first albums and the artists tend to not write their own songs. Profits generated tend to be a part of an immediate, short term strategy by the record company. This type of artist is often aimed at a younger and less sophisticated audience. Examples of these types of artists are One Direction, Olly Murs and Little Mix.
Independent artist may be signed to a small label or be entirely independent. This kind of artist doesn't have the budget of major labels and will have the ability to do what they want.
John Stewart's Theories/Conventions
John Stewart believed that music videos have the aesthetics of a TV commercial with lots of close-ups and lighting being used to focus on the star's face.
Stewart sees visual references in the video as coming from a range of sources, although the three most frequent are cinema, fashion and art photography.
His description of the music video as 'incorporating, raiding and reconstructing' is basically the essence of intertextuality, using something with which the audience may be familiar, to generate both nostalgic associations and new meanings. The video allows more access to the performer than a stage performance can. The mise-en-scene, in particular, can be used to emphasis an aspirational lifestyle.
Stewart sees visual references in the video as coming from a range of sources, although the three most frequent are cinema, fashion and art photography.
His description of the music video as 'incorporating, raiding and reconstructing' is basically the essence of intertextuality, using something with which the audience may be familiar, to generate both nostalgic associations and new meanings. The video allows more access to the performer than a stage performance can. The mise-en-scene, in particular, can be used to emphasis an aspirational lifestyle.
Andrew Goodwin's Theory/Conventions
Andrew Goodwin believed that there is a relationship between the lyrics of the song and the visuals shown in the music video. The link could illustrate, amplify or contradict what is in the lyrics. Additionally, he said that there is a link between the music and the visuals.
Goodwin says that a particular genre has it's own video style and iconography. He also says that an artists will develop their own star iconography both in and out of their videos.
He believed that there is a demand from the record company for lots of close-ups of the main artist.
Andrew Goodwin says that there is a reference to voyeurism in the music video. This is the idea that there is a screen within a screen.
He believes that there are also intertextual references which draw upon existing texts to spark recognition from the audience.
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