Hozier's Website

Writing the Message for the Inside Cover

To understand what the inside sleeve of a digipak should include, I looked at the sleeve for Tom Odell's album 'Long Way Down'.

After looking at this, another member of the group along with myself created this one for our album.

Outside of the Digipak

We decided to use this image for our digipak.

We chose this cover because we felt this would best connote that our artist is an organic, indie artist. This is due to the images of Jay which are used as the use of the guitar adds to his authenticity and the profile on the front is an alternative angle and shows Jay in mid-song again highlighting his authenticity. 

    We chose this font because we felt it was appropriate appropriate for an indie artist as it has a hand written appearance, conforming to the DIY nature and attitude of indie artists. It is also bold and easily stands out and would be very recognizable. 

Possible Digipak Images

It was very difficult to decide on the front and back covers of the digipak as each member of the group thought of different ideas. As a result of this, we ended up designing a few images which could have been used for this, mainly the front.

Fonts for the Album Cover and Wesite

We looked at various different fonts which could be used. It was important that the font looks good on both the album cover and the website because from our previous research, we have noticed that it is important for consistency and it also applies to the Richard Dyer's star image as it makes the artist's products recognisable.

This was the one of the fonts we used for our website, digipak and merchandise. However, I thought that it was too feminine to represent our artist. We also tried to put this font in an aqua blue font which again was too feminine for our artist.

The second font we tested for our artist and although it was better than the first, we went on to find a third font which we preferred and wanted to use.  This is the font that we wish to use for our artist as we feel that the DIY, painted appearance has indie connotations and signifies authenticity, something we want our artist to symbolise.

How to Get the Vintage Effect

We have decided that we want to try to add a vintage effect of our footage as this may help make the narrative clearer as well as make our artist seem more organic as the colouring will look older and therefore connote that our artist is natural. The vintage effect removes the bright colour to give the footage an ageing effect.

In his video for the song 'Photograph', Ed Sheeran uses old footage which already has a vintage look to it, however, this does make him seem more organic and natural.

Another example of a music video which uses the vintage effect is Ben Howard's 'Old Pine'. This makes the video look older and makes Howard seem like a more organic artist as it highlights the natural colours and therefore makes him seem natural.

In order to try this out on our own video, we need to know how do it, therefore, I have looked at some tutorials on the internet to give me an idea of how to do this. I looked a range of sources including YouTube videos as well as articles on blogs.

Applying Carol Vernallis's Theory to My Music Video

WHAT IS INCLUDED IN THIS THEORY?

• The use of jump cuts to speed up time
• Narrative is not complete but is suggestive of an idea
• Camera movement can give the illusion of an edit even if there isn't one
• The fourth wall is broken

HOW HAVE I APPLIED TO THIS?

• There are several jump cuts both between narrative stands and within them.This allowed us to show a variety of different activities quickly and helped us maximize the length of the song. Within the length of the song, this meant that we had more time to show more footage and connote the narrative to the audience.
• All of the narrative threads in the video are not complete as this leaves it open for the audience to interpret what they have seen. Despite this, the narrative is clear enough to give the audience an indication to what is going on and therefore, they can understand it.
• Sometimes, we moved the camera which gave the illusion that we had cut between shots, when in reality, we had continued filming in a different place.